small business marketing
4 Ways to Boost Your 2017 Small Business Marketing Campaigns

By: Emily Klaus | Marketing Associate With the new year beginning in just a few short days what better time to plan out your 2017 marketing strategy? Outlining an entire year of marketing content can be daunting, so take it a little bit at a time and plan the overall strategies and goals you want...

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Holiday Marketing
Time to Shine! Holiday Marketing Ideas for Small Business

By: Randy Hernandez | Chief Marketing Officer As the weather cools and the days grow shorter, the small businesses that anchor our towns and cities are thinking ahead to the holidays. Savvy retailers, restaurateurs, salons owners, and even exercise-based businesses like yoga studios shift into a different gear as we approach the busiest time of...

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Email Subject Lines
4 Tips to Get Your Email Subject Lines the Attention They Deserve

By: Emily Klaus | Marketing Associate Picture this: you’re a small business owner with a new product or service to promote. What’s your channel of choice to get the word out there? Nearly half of you will choose to send an email. However, many of you won’t think twice about your email subject line. With...

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local marketing
4 Powerful Ways to Increase ROI on Local Marketing

By: Randy Hernandez | Chief Marketing Officer Small business owners know reaching their local audience is an absolute necessity. Jet Capital understands that getting the most out of your marketing budget is important, too. Local outreach is critical to building your small business and brand as you grow. Building awareness in your own town gets...

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promotional event
4 Tips and Tricks for Organizing Your Promotional Event

By: Emily Klaus | Marketing Associate When you own a small business, you wear many hats: CEO, marketing guru, sales associate and janitor just to name a few. When the occasion arises, a merchant’s role repertoire also includes event planner. Unfortunately, planning a promotional event for your small business is no easy feat. Creating a...

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email marketing
How to Drive ROI With Email Marketing

By: Randy Hernandez | Chief Marketing Officer Email marketing is a trusted, effective way to market your small business. It has become such a mainstay of business outreach efforts that 89% of marketers say email is their “primary channel for lead generation.”1  It's no wonder since every dollar spent on email marketing yields around $40...

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5 Best Practices on Instagram to Make Your Brand Stand Out

By: Emily Klaus | Marketing Associate Social media has become an integral part of our daily lives. According to a Pew Research study, 65% of American adults used social media in 2015, as compared to a mere 7% in 2005. With these kinds of stats, it makes sense that advertising, which was previously limited to...

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facebook marketing for small business
Forget the Gym! Whip Your Facebook Marketing into Shape with This One Trick

By: Randy Hernandez | Chief Marketing Officer Engagement is Key to Facebook Marketing As a small business owner, you’re always looking for new ways to reach potential customers and are probably already using social media marketing to drive new business. You’ve probably even heard the term ‘engagement’ as something you should strive towards in your...

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